Build them up and knock them down—these 14 soft blocks combine in endless creative combinations, and topple with a gentle bounce that makes them safe for little ones. Match and Build Soft Blocks can build much more than towers, too. This colorful soft-blocks set helps develop motor skills, logical connections, creativity, and more, so it grows along with a child, helping build key developmental skills along the way. Kid-friendly artwork on the coordinating cubes encourages matching activities (numerals with quantities, animal heads and tails, and everyday shapes), puzzling (complete the picture of a Ferris wheel!), and even sequential thinking and storytelling with the before-and-after flaps on three of the blocks. With unlimited open-ended opportunities for learning and play, kids can also create their own sorting games and creative combinations—and of course, the 14 soft blocks make a terrific tower, castle, boat, or rocket ship! Melissa and Doug K’s Kids toys nurture early childhood development in three key skill areas: physical, cognitive, and social. With interactive designs and multisensory features, K’s Kids promotes constructive play and effortless learning, keeping interest high and new skills flourishing throughout the baby and toddler years. The Match and Build Soft Blocks set makes an exceptional gift for kids ages 9 months and up. Add the Melissa and Doug Hungry Pelican soft baby toy to round out the play experience and give kids another engaging option for screen-free fun. For more than 30 years, Melissa and Doug has created beautifully designed imagination- and creativity-sparking products that NBC News calls “the gold standard in early childhood play.” We design every toy to the highest quality standards, and to nurture minds and hearts. If your child is not inspired, give us a call and we’ll make it right. Our phone number is on every product! Gender: unisex.